Monitor News Articles That Mention Your Brand
Point MightyWatcher at a Google News search or any news site, describe what to watch for in plain English, and get notified when articles mention your company, product, or keywords.
What Is News Article Mention Monitoring?
News article mention monitoring means automatically tracking news sources for articles that reference your brand, product, executives, or relevant keywords. Whether it's a TechCrunch feature about your startup, a local news story about your business, or an industry trade piece that references your product category, knowing about coverage quickly is critical. Positive press should be amplified on social media and shared with your team. Negative coverage needs a rapid response before it shapes the narrative. MightyWatcher monitors news search pages and individual news sites using AI that reads the full page content — not just matching keywords. You can set nuanced conditions like "alert me when a new article discusses our funding round," "notify me about articles comparing us to our competitors," or "let me know when a journalist quotes our CEO." Every check captures a screenshot, creating a timestamped record of media coverage.
Why Use MightyWatcher for News Monitoring?
AI-powered media tracking that works on any news source
Catch Media Coverage Immediately
MightyWatcher monitors news search pages and media outlets on your schedule. The moment a new article mentions your company, product, or keywords, you get notified — so you can amplify positive press or respond to negative coverage before it spreads.
Works on Any News Source
Google News, Bing News, TechCrunch, Reuters, industry trade publications, local newspapers — if the article is on a public webpage, MightyWatcher can detect it. No media monitoring subscription or PR software required.
AI-Powered Relevance Filtering
MightyWatcher's AI reads the full page content and evaluates relevance. Go beyond keyword matching with conditions like "alert me when an article mentions our CEO by name," "notify me about articles discussing our funding round," or "let me know when coverage has a negative tone."
Start Tracking News Mentions in 3 Steps
From news source to media alert in under a minute
Add a News Search Page
Paste the link to a Google News search for your brand, an industry publication homepage, or any news site you want to monitor.
Describe What Matters
Tell MightyWatcher what to watch for: "notify me when a new article mentions our company," "alert me about negative press," or "let me know about industry coverage."
Get Notified
MightyWatcher checks the page on your schedule and alerts you when matching articles appear, with a summary and full-page screenshot.
What People Track with News Mention Alerts
Popular ways businesses stay on top of media coverage
Brand PR Monitoring
Track Google News and major outlets for mentions of your company. Know within hours when a journalist writes about you — positive or negative — so your PR team can respond quickly and strategically.
Industry News Tracking
Monitor trade publications and industry news sites for articles about topics relevant to your business. Stay informed about market trends, regulatory changes, and competitive moves without manually scanning dozens of sites.
Competitor Press Coverage
Watch for news articles about your competitors. Know when they announce funding, launch products, face lawsuits, or get featured in the press. Competitive intelligence delivered to you automatically.
Crisis & Negative Press Alerts
Set up watchers specifically tuned to negative coverage. "Alert me when a news article mentions our company alongside words like lawsuit, recall, or data breach." Early warning gives you time to prepare a response.
Media Monitoring Without the Enterprise Price Tag
Traditional media monitoring services like Meltwater, Cision, and Mention charge hundreds or thousands of dollars per month. They're built for enterprise PR teams with big budgets. But most businesses don't need real-time firehose access to every news source on the planet. They need to know when relevant articles appear in the publications that matter to their industry. MightyWatcher makes this accessible at a fraction of the cost. You set up watchers on the specific news search pages and publications you care about, describe what you're looking for in plain English, and MightyWatcher checks on your schedule. The AI reads the page content intelligently — it can distinguish between a passing mention and a feature article, detect sentiment, identify whether coverage is about your company specifically or a competitor, and evaluate conditions that go far beyond simple keyword matching. For startups, small businesses, and individuals who need news monitoring without an enterprise contract, MightyWatcher delivers the alerts that matter without the overhead.
Frequently Asked Questions
Everything you need to know about tracking news article mentions
How does MightyWatcher detect news article mentions?
You paste the link to a news search results page — like a Google News search for your company name — and describe what to watch for. MightyWatcher visits the page on your schedule, captures a screenshot, and uses AI to read the search results. When new articles appear that match your condition, you get notified.
Which news sites can I monitor?
Any publicly accessible news site or search page. Common setups include Google News searches, Bing News, TechCrunch, Reuters, Bloomberg (non-paywalled content), industry trade publications, and local news outlets. If you can view the page in a browser without logging in, MightyWatcher can monitor it.
How is this different from Google Alerts?
Google Alerts is free but unreliable — it often misses articles, sends alerts hours or days late, and only supports basic keyword matching. MightyWatcher checks the exact page you specify, on a schedule you control, and uses AI to evaluate nuanced conditions like sentiment, topic relevance, and context.
Can I monitor for mentions of multiple keywords?
Yes. Your condition is written in plain English, so you can include multiple criteria: "alert me when a new article mentions either our company name or our product name," "notify me about articles discussing our industry that mention AI or machine learning."
How often should I check for news mentions?
For active PR monitoring, checking every 6 hours is common. For general industry tracking, every 12 or 24 hours is usually sufficient. Breaking news scenarios might warrant more frequent checks. Each check uses a small amount of credits.
Can I filter by sentiment or tone?
Yes. Because your condition is written in plain English and evaluated by AI, you can specify sentiment: "alert me about negative coverage of our brand," "notify me when articles have a critical tone," or "let me know about positive press mentions."
What does it cost?
MightyWatcher has a free plan with 3 watchers and 50 credits per month. Each page check uses roughly 5-20 credits depending on page size. Paid plans start at $8/month with more watchers and credits. Top-up credit packs are available and never expire.
Can I track mentions in non-English news?
MightyWatcher's AI supports multiple languages. If the news page is publicly accessible and the content is in a language the AI understands (most major languages), it can evaluate your condition. You can write your prompt in English even if the page content is in another language.
Ready to Track Your Media Coverage?
Set up news mention alerts in under a minute. No PR software, no enterprise contract, no credit card required.
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